A New Way to Think About Life Insurance
Vitality turns everyday healthy habits into real financial value while keeping strong protection.
We’re Committed to Your Health — Not Just Coverage
This approach exists because people want more than just insurance.
They want value. They want engagement. And they want their health to matter.
That’s why this program is part of a global initiative to help millions of people become more active and healthier over time.
Apple Watch at no cost; Expedia travel deals; Global brands like Adidas, Amazon, and many others...
Members Are Seeing Real Health Improvements
Manulife Vitality translates healthy choices into measurable outcomes. Our members experience significant clinical improvements, proving that a rewarded approach to wellness truly works.
11%
Improved BMI
29%
Improved Blood Pressure
Measurable health improvements lead to a longer, more vibrant life for our members.
The data is clear: highly engaged Manulife Vitality members see significant drops in cardiovascular risk factors within their first year of participation. By rewarding consistent activity and health awareness, we help turn high-risk profiles into stories of success.
23%
Improved Cholesterol
28%
Improved Glucose
Source: Manulife Vitality member outcomes brochure, 2024
What our members are saying
In between earning Vitality Points™, some of our members took a moment to share how the program fits into their everyday lives.
“I love the fact that I didn’t just buy life insurance… I bought into a program that provides healthy competition and encouragement to keep active and stay healthy.”
— Lisa, Silver member
“It keeps me motivated to stay healthy and strong. That itself is priceless. It’s a daily reminder that you can live life to the fullest when you make healthy choices.”
— Madonna, Gold member
“I like the ease of participating — the smart watch integration, step counting, and discounts for things that help me along my path.”
— Michael, Gold member
“Manulife Vitality helped me manage my everyday life by focusing on my daily goals. I wake up early, exercise, and maintain good sleep. This isn’t just a program — it’s the key to living a healthy life.”
— Susanta, Bronze member
Premium Global Brand Partners and Practical Savings
Enjoy exclusive discounts from the well-known companies you already support every day.
Rewards are fun – but what’s the actual value?
Here’s a simple, real-style example of how Manulife Vitality Plus can work in everyday life.
Profile + Behavior
A Real Example: Meet Alex
- Age 43, non-smoker
- $700,000 in Family Term with Vitality Plus
- Pays about $940 a year in premiums
What Alex actually does
- Walks about 5,000 steps a day
- Does 3 workouts a week
- Completes some basic health screenings
No extreme lifestyle. Just consistency.
Value + Financial Results
What Alex received in return
- $0 Apple Watch (earned through regular activity)
- Preventative health screening from ExamOne (about $120 value)
- Savings on a GoodLife Fitness membership
- Up to 50% off on 2 Expedia bookings per program year
- 20% off adidas sportswear
- Amazon gift cards and HelloFresh savings
- About 10% premium savings on his insurance
Total Annual Impact
Program Cost
$72 / year
Total Value Received
~ $1,294 / year
In many cases, when members stay reasonably active and use the program, the value they receive can offset — or even exceed — the cost.
Example for illustration purposes only. Actual results may vary.
Earning Rewards Is Easier Than You Think
Most members are already doing activities that qualify for rewards — they just haven't been capturing the value yet.
Everyday actions that earn points
- Completing a health review
- Preventative screenings
- Tracking wellness habits
Why it's achievable
- Up to 18,000+ points per year
- Integrated into your routine
- No extreme fitness required
Start earning
Bronze
Lifestyle savings begin
Silver
Enhanced perks
Gold
Maximum rewards
Platinum
“You don't need to overhaul your life to benefit. Vitality rewards you for the healthy choices you're already making every single day.”
Real Benefits You Can Use Immediately
Make your morning routine worth more to you.
Higher engagement leads to better benefits.
Apple Watch for $0
Stay active to pay nothing for your device.
Featured Member Perks
Gadgets
Garmin and Fitbit tech with 30–40% discounts
Lifestyle Savings
- Expedia — Up to 50% off on 2 bookings per program year;
- Adidas — 30% savings;
- HelloFresh — $148 yearly credit;
- Amazon — Prime membership perks
Fitness
- GoodLife — 25% off;
- Orangetheory — save $60 monthly
Premium Reductions
-
Begin with a 10% discount and
-
Reach 15% as your wellness climbs
Weekly Points
- Amazon and Starbucks cards for hitting move goals
Members frequently see over $1,000 in lifestyle credit each year via consistency.